Marjan Miremadi1, Kamyar Goudarzi2. 1. Faculty of Management, University of Tehran , Tehran, Iran. 2. Smith School of Business, Queen's University , Kingston, Canada.
Abstract
PURPOSE: This paper aims to focus on the role of hospital business models by examining the innovative business model of Moheb Hospitals, which have successfully achieved the goal of reducing costs and delivering high-quality health-care services in Iran by encouraging public-private partnership. DESIGN/METHODOLOGY/APPROACH: This paper is a single case study. FINDINGS: The study results illustrate the hospital's current business model and its underlying elements. After presenting the findings, this paper is concluded by presenting the standing issues that should also be addressed and how improvements and adjustments can be made. ORIGINALITY/VALUE: This study offers new insight to identify and analyze the shortcomings of health-care sector in Iran and introduces new methods to efficiently use current competencies.
PURPOSE: This paper aims to focus on the role of hospital business models by examining the innovative business model of Moheb Hospitals, which have successfully achieved the goal of reducing costs and delivering high-quality health-care services in Iran by encouraging public-private partnership. DESIGN/METHODOLOGY/APPROACH: This paper is a single case study. FINDINGS: The study results illustrate the hospital's current business model and its underlying elements. After presenting the findings, this paper is concluded by presenting the standing issues that should also be addressed and how improvements and adjustments can be made. ORIGINALITY/VALUE: This study offers new insight to identify and analyze the shortcomings of health-care sector in Iran and introduces new methods to efficiently use current competencies.
Keywords:
Business model innovation; Health-care management; Hospital business model; Public–private partnership (PPP); Value proposition