Smartphones are more reinforcing than food for students.

College students engage in high-frequency smartphone use, despite potential negative consequences. One way to conceptualize this behavior is to consider it a highly reinforcing activity. Comparing motivation for smartphones to a powerful primary reinforcer, such as food, can establish their relative reinforcing value. This study investigated whether smartphones were more reinforcing than food, as well as the relationships between smartphone reinforcement, texting use, and smartphone motives. Participants were 76 college students (50% female, Mage = 18.9, SD = 0.99) who had no access to food for three hours and to their smartphones for two hours. After this modest deprivation period, participants worked for time to use their smartphones and 100-cal portions of their favorite snack food concurrently, with the work to obtain portions of both commodities increasing. The amount of smartphone use earned during the task was manipulated across groups (20, 30, 60, 120 s) to establish what amount of smartphone use was needed to motivate responding. Additionally, reinforcing efficacy of smartphones and food using a hypothetical purchase task and motivations for smartphone use was collected. Smartphones were more reinforcing than food using either measurement methodology (p's < 0.001). Smartphone reinforcement predicted number of text messages, controlling for age, sex, and family income. Positive smartphone use motives were associated with reinforcing efficacy of smartphones. These data show that smartphones are potent reinforcers, and are more reinforcing than food given modest food deprivation. These methods provide one important reason why people may use smartphones.