OBJECTIVE: The purpose of this scholarly project was to answer the following question: What is the highest level of engagement achieved with a mammography campaign on Facebook? DESIGN AND SAMPLE: An Idaho public health department implemented a tailored message mammography campaign on Facebook during Breast Cancer Awareness Month. Target sample for the Facebook campaign were women and men over the age of 40 in rural Idaho. MEASURES: Data collected from Facebook were used to measure and stratify engagement into a hierarchy of six levels, with intent to get a mammogram representing the highest level of engagement. A survey measuring women's intent to a get a mammogram was distributed via an online link. RESULTS: The posts reached 48,503 Facebook users-11,147 of the total reach were unique users. Intent to get a mammogram, the highest level of engagement, was stated both in Facebook comments and on the online survey. Forty-nine women completed the survey, and 82% of women expressed intent to get a mammogram in the next year. CONCLUSION: This project conducted as a program evaluation demonstrates how public health nurses can develop, implement, and evaluate Facebook mammography campaigns in the future.
OBJECTIVE: The purpose of this scholarly project was to answer the following question: What is the highest level of engagement achieved with a mammography campaign on Facebook? DESIGN AND SAMPLE: An Idaho public health department implemented a tailored message mammography campaign on Facebook during Breast Cancer Awareness Month. Target sample for the Facebook campaign were women and men over the age of 40 in rural Idaho. MEASURES: Data collected from Facebook were used to measure and stratify engagement into a hierarchy of six levels, with intent to get a mammogram representing the highest level of engagement. A survey measuring women's intent to a get a mammogram was distributed via an online link. RESULTS: The posts reached 48,503 Facebook users-11,147 of the total reach were unique users. Intent to get a mammogram, the highest level of engagement, was stated both in Facebook comments and on the online survey. Forty-nine women completed the survey, and 82% of women expressed intent to get a mammogram in the next year. CONCLUSION: This project conducted as a program evaluation demonstrates how public health nurses can develop, implement, and evaluate Facebook mammography campaigns in the future.
Authors: Ruth Plackett; Aradhna Kaushal; Angelos P Kassianos; Aaron Cross; Douglas Lewins; Jessica Sheringham; Jo Waller; Christian von Wagner Journal: J Med Internet Res Date: 2020-11-09 Impact factor: 5.428
Authors: Katja Reuter; Melissa L Wilson; Elsi M Kaiser; Jennifer B Unger; Meghan Moran; NamQuyen Le; Praveen Angyan; Anuja Majmundar Journal: JMIR Public Health Surveill Date: 2021-02-19
Authors: Yonaira M Rivera; Meghan B Moran; Johannes Thrul; Corinne Joshu; Katherine C Smith Journal: J Med Internet Res Date: 2022-03-04 Impact factor: 7.076
Authors: Désirée Schliemann; Min Min Tan; Wilfred Mok Kok Hoe; Devi Mohan; Nur Aishah Taib; Michael Donnelly; Tin Tin Su Journal: J Med Internet Res Date: 2022-08-15 Impact factor: 7.076