Nima Jalali1, Caitlin Carter2, Sukayna Alfaraj2,3, Ali Moghtaderi2, Jesse M Pines4. 1. Department of Marketing, University of North Carolina-Charlotte, Belk College of Business, Charlotte, NC. 2. Center for Healthcare Innovation & Policy Research, George Washington University, Washington, DC. 3. Department of Emergency Medicine, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia. 4. US Acute Care Solutions, Canton, OH.