T Chambers1, A L Pearson2, I Kawachi3, J Stanley4, M Smith4, M Barr4, C Ni Mhurchu5, L Signal4. 1. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand. Electronic address: tim.chambers@otago.ac.nz. 2. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand; Department of Geography, Environment & Spatial Sciences, Michigan State University, East Lansing, MI, USA. 3. Department of Social and Behavioral Sciences, T.H Chan School of Public Health, Harvard University, Boston, MA, USA. 4. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand. 5. National Institute for Health Innovation, University of Auckland, Auckland, New Zealand.
Abstract
BACKGROUND AND AIM: Neighbourhood alcohol availability has been associated with alcohol consumption by children, despite children rarely acquiring alcohol from retailers. This study explores one potential reason for this finding, by evaluating the relationships between neighbourhood alcohol availability and children's actual exposure to alcohol marketing. METHOD: Wearable cameras and GPS devices were worn by 167 children (aged 11-13 y) over a four-day period. Image and GPS data were linked and compared to known alcohol availability data. RESULTS: Off-licence retailer availability and ethnicity were positively associated with children's exposure to marketing in both residential and school neighbourhoods. CONCLUSION: Neighbourhood off-licence alcohol retailers are associated with increased childhood exposure to alcohol marketing.
BACKGROUND AND AIM: Neighbourhood alcohol availability has been associated with alcohol consumption by children, despite children rarely acquiring alcohol from retailers. This study explores one potential reason for this finding, by evaluating the relationships between neighbourhood alcohol availability and children's actual exposure to alcohol marketing. METHOD: Wearable cameras and GPS devices were worn by 167 children (aged 11-13 y) over a four-day period. Image and GPS data were linked and compared to known alcohol availability data. RESULTS: Off-licence retailer availability and ethnicity were positively associated with children's exposure to marketing in both residential and school neighbourhoods. CONCLUSION: Neighbourhood off-licence alcohol retailers are associated with increased childhood exposure to alcohol marketing.
Authors: George Thomas; Jason A Bennie; Katrien De Cocker; Fitria Dwi Andriyani; Bridget Booker; Stuart J H Biddle Journal: JMIR Pediatr Parent Date: 2022-03-21