Proactive Living: A Unique Model for the Promotion of Lifestyle Medicine.

Lifestyle medicine (LM) is a growing field focused on maintenance of health and reversal of chronic diseases; however, it is still unfamiliar to many as it lacks a mechanism to set itself apart from other medical specialties, which focus primarily on management of established diseases and their symptoms. Given that employers have many incentives to maintain and improve the health of their employees, the corporate wellness space (corporate wellness) represents a considerable opportunity for LM. Proactive Living, a company at the confluence of LM and corporate wellness, promotes and connects LM practitioners with employers and employees through a mobile app (PAL App). The app is designed to improve health literacy, encourage healthy lifestyle behaviors, and engage individuals in their own health, while simultaneously helping LM practitioners market LM and grow their practice.