Literature DB >> 29505806

Social marketing and community mobilisation to reduce underage alcohol consumption in Australia: A cluster randomised community trial.

Bosco Charles Rowland1, Joanne Williams2, Rachel Smith3, Jessica Kate Hall4, Amber Osborn5, Peter Kremer6, Adrian B Kelly7, Eva Leslie8, George Patton9, Mohammadreza Mohebbi10, John W Toumbourou4.   

Abstract

BACKGROUND AND AIMS: In many countries adolescent alcohol use is a major health problem. To supplement national policies, it is important to trial community interventions as a potential strategy to prevent adolescent alcohol use.
METHODS: This study evaluated a multicomponent community intervention that included community mobilisation, social marketing, and the monitoring of alcohol sales to minors. Evaluation was a clustered randomised trial design with 14 intervention and 14 control communities. Prior to randomisation, communities were matched on socioeconomic status and location. Intervention communities were not blinded. PARTICIPANTS: 3545 Year 8 students (M = 12 years) were surveyed at baseline from 75 schools; 3377 students were surveyed post intervention in 2013 from 54 schools. OUTCOMES: It was hypothesised that the primary outcome, individual alcohol consumption in last 30 days, after the intervention would be 15% lower in intervention communities. Secondary outcomes were consumption in the past year and intention not to drink before age 18.
RESULTS: The intervention communities showed larger relative reductions compared to the controls in last 30-day consumption and past year (10%), but not significantly different. A significantly lower proportion of participants in the intervention community (63%), compared to the controls (71%), reported intending to drink before 18 years old. Subgroup analysis identified regional and state differences for some secondary measures.
CONCLUSIONS: Intervention assignment was associated with lower adolescent intention to drink before the age of 18. However, more intensive and longer-term intervention may be required to measure significant differences in behaviour change. TRIAL REGISTRATION: ACTRN12612000384853. PROTOCOL: Rowland B, Toumbourou JW, Osborn A, et al. BMJ Open 2013;3:e002423. doi:10.1136/bmjopen-2012-002423.
Copyright © 2018 Elsevier Inc. All rights reserved.

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Year:  2018        PMID: 29505806     DOI: 10.1016/j.ypmed.2018.02.032

Source DB:  PubMed          Journal:  Prev Med        ISSN: 0091-7435            Impact factor:   4.018


  3 in total

1.  Evaluation of Communities That Care-Effects on Municipal Youth Crime Rates in Victoria, Australia: 2010-2019.

Authors:  Bosco Rowland; Adrian B Kelly; Mohammadreza Mohebbi; Peter Kremer; Charles Abrahams; Julie Abimanyi-Ochom; Rob Carter; Joanne Williams; Rachel Smith; Amber Osborn; Jess Hall; Tina Hosseini; Heidi Renner; John W Toumbourou
Journal:  Prev Sci       Date:  2021-10-09

2.  Effectiveness of the Promising Neighbourhoods community program in 0-to 12-year-olds: A difference-in-difference analysis.

Authors:  Mirte Boelens; Hein Raat; Harrie Jonkman; Clemens M H Hosman; Denis Wiering; Wilma Jansen
Journal:  SSM Popul Health       Date:  2022-07-08

3.  Longitudinal Consequences of Adolescent Alcohol Use Under Different Policy Contexts in Australia and the United States.

Authors:  Jennifer A Bailey; Marina Epstein; Richard F Catalano; Barbara J McMorris; Jessica A Heerde; Elizabeth Clancy; Bosco Rowland; John W Toumbourou
Journal:  J Stud Alcohol Drugs       Date:  2021-05       Impact factor: 2.582

  3 in total

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