Prevent Betrayal by Predatory Publishers: Trust But Verify.

In this column, the concept of betrayal is considered as it relates to publishing. The definition of betrayal is discussed, followed by information regarding the cost of publishing and why this led to the formation of open access publishing as a remedy. The Gold and Green Open Access models are examined along with why they may have inadvertently set the stage for predatory publishing practices. Finally, information will be provided on how to spot and avoid betrayal on the part of predatory publishers.