| Literature DB >> 29128501 |
Amy L Kotsenas1, Makala Arce2, Lee Aase2, Farris K Timimi3, Colleen Young4, John T Wald5.
Abstract
Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.Entities:
Keywords: Brand; business strategy; marketing; patient demand; social media
Mesh：
Year: 2017 PMID： 29128501 DOI： 10.1016/j.jacr.2017.09.027
Source DB: PubMed Journal: J Am Coll Radiol ISSN： 1546-1440 Impact factor: 5.532