Kate Vallance1, Inna Romanovska2, Tim Stockwell1, David Hammond3, Laura Rosella4, Erin Hobin2. 1. Centre for Addictions Research of BC, PO Box 1700 STN CSC, Victoria, British Columbia, Canada V8Y 2E4. 2. Health Promotion, Chronic Disease and Injury Prevention, Public Health Ontario, 480 University Ave, Suite 300, Toronto, Ontario, Canada M5G 1V2. 3. School of Public Health & Health Systems, University of Waterloo, 200 University Ave W, Waterloo, Ontario, Canada N2L 3G1. 4. Dalla Lana School of Public Health, University of Toronto, 27 King's College Circle, Toronto, Ontario, Canada M5S 1A1.
Abstract
AIMS: This study aimed to refine content and design of an enhanced alcohol label to provide information that best supports informed drinking and to gauge consumer acceptability of enhanced alcohol labels among a subset of consumers. METHODS: Five focus groups (n = 45) were conducted with stakeholders and the general public (age 19+) across one jurisdiction in northern Canada. Interviews were transcribed and analyzed using NVivo software. RESULTS: The majority of participants showed strong support for enhanced alcohol labels with an emphasis on the consumers' right to know about the health risks related to alcohol. Participants preferred larger labels that included standard drink (SD) information, national low-risk drinking guidelines presented as a chart with pictograms, cancer health messaging and a pregnancy warning. Supporting introduction of the labels with a web resource and an educational campaign was also recommended. CONCLUSIONS: Displaying enhanced labels on alcohol containers that include SD information, low-risk drinking guidelines and other health messaging in an accessible format may be an effective way to better inform drinkers about their consumption and increase awareness of alcohol-related health risks. Introduction of enhanced labels shows potential for consumer support. SHORT SUMMARY: Focus group findings indicate strong support for enhanced alcohol labels displaying SD information, national drinking guidelines, health messaging and a pregnancy warning. Introduction of enhanced alcohol labels in tandem with an educational campaign may be an effective way to better inform Canadian drinkers and shows potential for consumer support.
AIMS: This study aimed to refine content and design of an enhanced alcohol label to provide information that best supports informed drinking and to gauge consumer acceptability of enhanced alcohol labels among a subset of consumers. METHODS: Five focus groups (n = 45) were conducted with stakeholders and the general public (age 19+) across one jurisdiction in northern Canada. Interviews were transcribed and analyzed using NVivo software. RESULTS: The majority of participants showed strong support for enhanced alcohol labels with an emphasis on the consumers' right to know about the health risks related to alcohol. Participants preferred larger labels that included standard drink (SD) information, national low-risk drinking guidelines presented as a chart with pictograms, cancer health messaging and a pregnancy warning. Supporting introduction of the labels with a web resource and an educational campaign was also recommended. CONCLUSIONS: Displaying enhanced labels on alcohol containers that include SD information, low-risk drinking guidelines and other health messaging in an accessible format may be an effective way to better inform drinkers about their consumption and increase awareness of alcohol-related health risks. Introduction of enhanced labels shows potential for consumer support. SHORT SUMMARY: Focus group findings indicate strong support for enhanced alcohol labels displaying SD information, national drinking guidelines, health messaging and a pregnancy warning. Introduction of enhanced alcohol labels in tandem with an educational campaign may be an effective way to better inform Canadian drinkers and shows potential for consumer support.
Authors: Erin Hobin; Simran Shokar; Kate Vallance; David Hammond; Jonathan McGavock; Thomas K Greenfield; Nour Schoueri-Mychasiw; Catherine Paradis; Tim Stockwell Journal: Can J Public Health Date: 2020-05-26
Authors: Erin Hobin; Nour Schoueri-Mychasiw; Ashini Weerasinghe; Kate Vallance; David Hammond; Thomas K Greenfield; Jonathan McGavock; Catherine Paradis; Tim Stockwell Journal: Int J Drug Policy Date: 2020-03-12
Authors: Erin Hobin; Ashini Weerasinghe; Kate Vallance; David Hammond; Jonathan McGavock; Thomas K Greenfield; Nour Schoueri-Mychasiw; Catherine Paradis; Tim Stockwell Journal: J Stud Alcohol Drugs Date: 2020-03 Impact factor: 2.582
Authors: Kate Vallance; Alexandria Vincent; Nour Schoueri-Mychasiw; Tim Stockwell; David Hammond; Thomas K Greenfield; Jonathan McGavock; Erin Hobin Journal: J Stud Alcohol Drugs Date: 2020-03 Impact factor: 2.582
Authors: Ashini Weerasinghe; Nour Schoueri-Mychasiw; Kate Vallance; Tim Stockwell; David Hammond; Jonathan McGavock; Thomas K Greenfield; Catherine Paradis; Erin Hobin Journal: Int J Environ Res Public Health Date: 2020-01-07 Impact factor: 3.390
Authors: Nour Schoueri-Mychasiw; Ashini Weerasinghe; Tim Stockwell; Kate Vallance; David Hammond; Thomas K Greenfield; Jonathan McGavock; Erin Hobin Journal: Drug Alcohol Rev Date: 2020-10-19
Authors: Emily Brennan; Danielle A J M Schoenaker; Sarah J Durkin; Kimberley Dunstone; Helen G Dixon; Michael D Slater; Simone Pettigrew; Melanie A Wakefield Journal: BMJ Open Date: 2020-09-28 Impact factor: 2.692