Sriram Arulchelvan1, Rengan Elangovan2. 1. Anna University, Department of Media Sciences, CEG Campus, Anna University, Guindy, Chennai 600025, India. Electronic address: arulchelvansriram@gmail.com. 2. Anna University, Department of Media Sciences, CEG Campus, Anna University, Guindy, Chennai 600025, India.
Abstract
BACKGROUND: Health workers' experiences and understanding of the myths, misconceptions, beliefs about TB, and patients in the community (and effective communication methods) can be useful in designing effective IEC materials and strategies. OBJECTIVE: To study the perceptions and experiences of health workers regarding TB disease, patients, and effective communication strategies in TB control. METHODS: A survey was conducted among health workers involved in Directly Observed Treatment Short (DOTS) course. Data regarding general health beliefs, prevalent myths and misconceptions about TB in their respective localities, knowledge level among patients, and utilization of various communication strategies were collected. RESULTS: There is a significant increase in knowledge about TB during DOTS among patients, as observed by about half of the health workers. TB patients are aware about how TB spreads to others and their responsibilities. Regular interaction with patients is required for treatment adherence. Two thirds of the health workers believe that media-mix strategy can be very effective in creating awareness among the patients as well as the public. Health workers realized that the video player facility on their mobile phones is useful for showing health-related videos. CONCLUSION: A combination of mass media and interpersonal communication could be effective for TB control. Face-to-face communication with community members, patient-provider discussions, and information through television could be very effective techniques. Exclusive communication materials should be designed for family members of the patients. Smart phones can be used for effective implementation of TB control programs.
BACKGROUND: Health workers' experiences and understanding of the myths, misconceptions, beliefs about TB, and patients in the community (and effective communication methods) can be useful in designing effective IEC materials and strategies. OBJECTIVE: To study the perceptions and experiences of health workers regarding TB disease, patients, and effective communication strategies in TB control. METHODS: A survey was conducted among health workers involved in Directly Observed Treatment Short (DOTS) course. Data regarding general health beliefs, prevalent myths and misconceptions about TB in their respective localities, knowledge level among patients, and utilization of various communication strategies were collected. RESULTS: There is a significant increase in knowledge about TB during DOTS among patients, as observed by about half of the health workers. TBpatients are aware about how TB spreads to others and their responsibilities. Regular interaction with patients is required for treatment adherence. Two thirds of the health workers believe that media-mix strategy can be very effective in creating awareness among the patients as well as the public. Health workers realized that the video player facility on their mobile phones is useful for showing health-related videos. CONCLUSION: A combination of mass media and interpersonal communication could be effective for TB control. Face-to-face communication with community members, patient-provider discussions, and information through television could be very effective techniques. Exclusive communication materials should be designed for family members of the patients. Smart phones can be used for effective implementation of TB control programs.