Arnela Suman1, Geoffrey P Bostick2, Donald Schopflocher3, Anthony S Russell4, Robert Ferrari5, Michele C Battié2, Richard Hu6, Rachelle Buchbinder7,8, Douglas P Gross9. 1. Department of Public and Occupational Health, EMGO+ Institute for Health and Care Research, VU University Medical Centre, Amsterdam, The Netherlands. 2. Department of Physical Therapy, 2-50 Corbett Hall, University of Alberta, Edmonton, AB, T6G 2G4, Canada. 3. University of Alberta, Edmonton, Canada. 4. Division of Rheumatology, University of Alberta, Edmonton, Canada. 5. Department of Medicine, University of Alberta, Edmonton, Canada. 6. Division of Orthopedic Surgery, Department of Surgery, University of Calgary, MT 0492, 1403-29th St. NW, Calgary, T2N 2T9, Alberta, Canada. 7. Monash Department of Clinical Epidemiology, Cabrini Institute, Malvern, Australia. 8. Department of Epidemiology and Preventive Medicine, School of Public Health and Preventive Medicine, Monash University, Melbourne, Australia. 9. Department of Physical Therapy, 2-50 Corbett Hall, University of Alberta, Edmonton, AB, T6G 2G4, Canada. dgross@ualberta.ca.
Abstract
PURPOSE: This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). METHODS: Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. RESULTS: The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). CONCLUSION: The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.
PURPOSE: This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). METHODS: Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. RESULTS: The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). CONCLUSION: The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging.
Entities:
Keywords:
Attitudes; Back pain; Beliefs; Education; Mass media campaign; Social marketing
Authors: Douglas P Gross; Anthony S Russell; Robert Ferrari; Michele C Battié; Donald Schopflocher; Richard Hu; Gordon Waddell; Rachelle Buchbinder Journal: Spine (Phila Pa 1976) Date: 2010-04-15 Impact factor: 3.468
Authors: Louise J Geneen; R Andrew Moore; Clare Clarke; Denis Martin; Lesley A Colvin; Blair H Smith Journal: Cochrane Database Syst Rev Date: 2017-04-24
Authors: Ben Darlow; Meredith Perry; James Stanley; Fiona Mathieson; Markus Melloh; G David Baxter; Anthony Dowell Journal: BMJ Open Date: 2014-05-23 Impact factor: 2.692