Incentive Use for Improving Maternal Health: Perspective From Behavioral Science.

Incentive use to improve maternal health behavior has been controversial, and guidelines to effectively design and implement such an intervention have been published. This commentary briefly describes a perspective from behavioral science for the existing guideline on the development of an incentive-based intervention to change maternal health behaviors. It is recommended to emphasize the saliency of incentives as an important variable to maintain the intervention effect while addressing barriers to feasibility and sustainability.