Bringing color to emotion: The influence of color on attentional bias to briefly presented emotional images.

Is color a critical feature in emotional content extraction and involuntary attentional orienting toward affective stimuli? Here we used briefly presented emotional distractors to investigate the extent to which color information can influence the time course of attentional bias in early visual cortex. While participants performed a demanding visual foreground task, complex unpleasant and neutral background images were displayed in color or grayscale format for a short period of 133 ms and were immediately masked. Such a short presentation poses a challenge for visual processing. In the visual detection task, participants attended to flickering squares that elicited the steady-state visual evoked potential (SSVEP), allowing us to analyze the temporal dynamics of the competition for processing resources in early visual cortex. Concurrently we measured the visual event-related potentials (ERPs) evoked by the unpleasant and neutral background scenes. The results showed (a) that the distraction effect was greater with color than with grayscale images and (b) that it lasted longer with colored unpleasant distractor images. Furthermore, classical and mass-univariate ERP analyses indicated that, when presented in color, emotional scenes elicited more pronounced early negativities (N1-EPN) relative to neutral scenes, than when the scenes were presented in grayscale. Consistent with neural data, unpleasant scenes were rated as being more emotionally negative and received slightly higher arousal values when they were shown in color than when they were presented in grayscale. Taken together, these findings provide evidence for the modulatory role of picture color on a cascade of coordinated perceptual processes: by facilitating the higher-level extraction of emotional content, color influences the duration of the attentional bias to briefly presented affective scenes in lower-tier visual areas.