Rachel Y Moon1, Fern R Hauck2, Ann L Kellams3, Eve R Colson4, Nicole L Geller5, Timothy C Heeren6, Stephen M Kerr5, Michael J Corwin5. 1. Department of Pediatrics, University of Virginia, Charlottesville. Electronic address: rym4z@virginia.edu. 2. Department of Family Medicine, University of Virginia, Charlottesville. 3. Department of Pediatrics, University of Virginia, Charlottesville. 4. Department of Pediatrics, Yale University School of Medicine, New Haven, Conn. 5. Slone Epidemiology Center, Boston University, Boston, Mass. 6. Department of Biostatistics, Boston University School of Public Health, Boston, Mass.
Abstract
OBJECTIVE: To assess how mothers' choice of e-mail or text messages (SMS) to receive safe sleep communications is associated with educational video viewing and responses to care practice queries. METHODS: Seven hundred ninety-two new mothers received safe sleep-related communications for 60 days after newborn hospital discharge as part of a trial of health education interventions on infant care practices. Mothers chose e-mail or SMS for study communications and were sent 22 short safe sleep videos and 41 queries regarding infant care practices. RESULTS: Study communications via e-mail were elected by 55.7% of participants. The SMS group had a modestly higher overall view rate of videos (59.1% vs 54.4%; adjusted odds ratio [aOR], 1.39; 95% confidence interval [CI], 1.07-1.81) and a substantially higher response rate to queries (70.0% vs 45.2%; aOR, 3.48; 95% CI, 2.74-4.43). CONCLUSIONS: Participants more commonly opted to receive infant care practice videos and queries via e-mail. SMS was associated with higher viewing and response rates, especially for query responses. These results highlight the importance of understanding how specific modalities of communication might vary in reach.
OBJECTIVE: To assess how mothers' choice of e-mail or text messages (SMS) to receive safe sleep communications is associated with educational video viewing and responses to care practice queries. METHODS: Seven hundred ninety-two new mothers received safe sleep-related communications for 60 days after newborn hospital discharge as part of a trial of health education interventions on infant care practices. Mothers chose e-mail or SMS for study communications and were sent 22 short safe sleep videos and 41 queries regarding infant care practices. RESULTS: Study communications via e-mail were elected by 55.7% of participants. The SMS group had a modestly higher overall view rate of videos (59.1% vs 54.4%; adjusted odds ratio [aOR], 1.39; 95% confidence interval [CI], 1.07-1.81) and a substantially higher response rate to queries (70.0% vs 45.2%; aOR, 3.48; 95% CI, 2.74-4.43). CONCLUSIONS:Participants more commonly opted to receive infant care practice videos and queries via e-mail. SMS was associated with higher viewing and response rates, especially for query responses. These results highlight the importance of understanding how specific modalities of communication might vary in reach.
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