Seeing is doing. The implicit effect of TV cooking shows on children's use of ingredients.

Prior research has established that TV viewing and food marketing influence children's eating behavior. However, the potential impact of popular TV cooking shows has received far less attention. TV cooking shows may equally affect children's food selection and consumption by distributing both food cues and portion-size cues. In an experimental study, elementary school children were randomly exposed to a cooking show, that either did or did not display a portion-size cue, or a non-food TV show. Results showed that children used significantly more sugar on their pancakes, and consumed significantly more of the pancakes after watching a TV cooking show compared to a non-food TV show. However, observing a portion-size cue in a TV cooking show only influenced sugar selection in older children (5th grade), but not in younger children (1st grade). The findings suggest that food cues in TV cooking shows stimulate consumption by inducing food cravings in children. Actual portion-size cues only appeared to affect older children's food selection.

RCT Entities:   Population Interventions Outcomes