Juliet Ntuulo Mutanda1, Peter Waiswa2, Sarah Namutamba2. 1. Department of Epidemiology and Biostatistics, School of Public Health, Makerere University College of Health Sciences, Kampala, Uganda, Correspondence: jnmutanda@musph.ac.ug. 2. Department of Health Policy Planning and Management, School of Public Health, Makerere University College of Health Sciences, Kampala, Uganda.
Abstract
INTRODUCTION: In Uganda, the maternal, newborn and child mortality is highest in rural areas, which are least served by health services and are also least reached by effective behavior change communication for health. Though maternal and child health related messages are available, they are still not culture and context specific for effective behaviour change. AIM: This study aimed at evaluating the feasibility of using locally made videos by local community groups in local languages as a channel for increasing knowledge, practices, demand and use of maternal and child health messages among women living in rural communities in Eastern Uganda. METHODS: This paper describes the qualitative findings from a quasi experimental study targeting the rural semi-illiterate populations in hard to reach areas. Videos were developed and implemented based on Ministry of Health. Focus group discussions and KIs targeted pregnant and post natal mothers. Data transcription and content analysis was done. RESULTS: Local mobile community videos were effective in communicating knowledge about key maternal and child health messages to both women and their male partners. CONCLUSION: Locally made mobile community videos are effective in improving knowledge, attitudes, practices and use of maternal and child health messages among rural semi-illiterate communities.
INTRODUCTION: In Uganda, the maternal, newborn and child mortality is highest in rural areas, which are least served by health services and are also least reached by effective behavior change communication for health. Though maternal and child health related messages are available, they are still not culture and context specific for effective behaviour change. AIM: This study aimed at evaluating the feasibility of using locally made videos by local community groups in local languages as a channel for increasing knowledge, practices, demand and use of maternal and child health messages among women living in rural communities in Eastern Uganda. METHODS: This paper describes the qualitative findings from a quasi experimental study targeting the rural semi-illiterate populations in hard to reach areas. Videos were developed and implemented based on Ministry of Health. Focus group discussions and KIs targeted pregnant and post natal mothers. Data transcription and content analysis was done. RESULTS: Local mobile community videos were effective in communicating knowledge about key maternal and child health messages to both women and their male partners. CONCLUSION: Locally made mobile community videos are effective in improving knowledge, attitudes, practices and use of maternal and child health messages among rural semi-illiterate communities.
Entities:
Keywords:
Community-made mobile videos; a qualitative evaluation; child health education; maternal; newborn; rural Uganda
Authors: Shally Awasthi; Neeraj M Srivastava; Girdhar G Agarwal; Shubha Pant; Tej P Ahluwalia Journal: Trop Med Int Health Date: 2009-08-28 Impact factor: 2.622
Authors: Laurie F Beck; Brian Morrow; Leslie E Lipscomb; Christopher H Johnson; Mary E Gaffield; Mary Rogers; Brenda Colley Gilbert Journal: MMWR Surveill Summ Date: 2002-04-26
Authors: Monica Okuga; Margaret Kemigisa; Sarah Namutamba; Gertrude Namazzi; Peter Waiswa Journal: Glob Health Action Date: 2015-03-31 Impact factor: 2.640
Authors: Peter Waiswa; Stefan S Peterson; Gertrude Namazzi; Elizabeth Kiracho Ekirapa; Sarah Naikoba; Romano Byaruhanga; Juliet Kiguli; Karin Kallander; Abner Tagoola; Margaret Nakakeeto; George Pariyo Journal: Trials Date: 2012-11-15 Impact factor: 2.279
Authors: Dewi Nur Aisyah; Riris Andono Ahmad; Wayan Tunas Artama; Wiku Adisasmito; Haniena Diva; Andrew C Hayward; Zisis Kozlakidis Journal: Front Public Health Date: 2020-10-06