Brief presentation enhances various simultaneous contrast effects.

Kaneko and Murakami (2012) demonstrated that simultaneous contrast for brightness and color (chromatic saturation) were enhanced by flashing the stimulus very briefly (10 ms). Here we examined whether this effect of duration generalized to other visual features. Tilt illusion and simultaneous hue contrast were both shown to be much stronger with a stimulus duration of 10 ms compared with 500 ms. The similar temporal dynamics for simultaneous contrast across visual features suggest common underlying principles.