Marian Huhman1, Ryan P Kelly2, Timothy Edgar2. 1. Department of Communication, University of Illinois at Urbana-Champaign, 3001 Lincoln Hall, 702 S. Wright Street, MC 456, Urbana, IL, 61801, USA. mhuhman@illinois.edu. 2. Department of Public Health and Community Medicine, Tufts University School of Medicine, 136 Harrison Avenue, Boston, MA, 02111, USA.
Abstract
PURPOSE OF REVIEW: In 2002, the U.S. Centers for Disease Control and Prevention (CDC) launched the VERB. It's what you do! campaign to increase physical activity among tweens and concomitantly respond to the rise in childhood obesity. This retrospective study summarizes the history of the VERB campaign's social marketing approach and its effectiveness in promoting behavior change in the targeted population. RECENT FINDINGS: The legacy of VERB, which ended in 2006, is discussed, with an emphasis on examining initiatives over the last decade and the degree to which they followed (or did not follow) the structural and thematic lead of the campaign. The article ends with suggestions for how VERB still has the potential to inform other social marketing campaigns going forward.
PURPOSE OF REVIEW: In 2002, the U.S. Centers for Disease Control and Prevention (CDC) launched the VERB. It's what you do! campaign to increase physical activity among tweens and concomitantly respond to the rise in childhood obesity. This retrospective study summarizes the history of the VERB campaign's social marketing approach and its effectiveness in promoting behavior change in the targeted population. RECENT FINDINGS: The legacy of VERB, which ended in 2006, is discussed, with an emphasis on examining initiatives over the last decade and the degree to which they followed (or did not follow) the structural and thematic lead of the campaign. The article ends with suggestions for how VERB still has the potential to inform other social marketing campaigns going forward.
Authors: Marian E Huhman; Lance D Potter; Mary Jo Nolin; Andrea Piesse; David R Judkins; Stephen W Banspach; Faye L Wong Journal: Am J Public Health Date: 2009-07-16 Impact factor: 9.308
Authors: Margaret Padek; Peg Allen; Paul C Erwin; Melissa Franco; Ross A Hammond; Benjamin Heuberger; Matt Kasman; Doug A Luke; Stephanie Mazzucca; Sarah Moreland-Russell; Ross C Brownson Journal: Implement Sci Date: 2018-03-23 Impact factor: 7.327
Authors: Victoria Larocca; Kelly P Arbour-Nicitopoulos; Jennifer R Tomasone; Amy E Latimer-Cheung; Rebecca L Bassett-Gunter Journal: Int J Environ Res Public Health Date: 2021-07-01 Impact factor: 3.390