The other-race effect does not apply to infant faces: An ERP attentional study.

It is known that paedomorphic characteristics, called "baby schema" by Lorenz, trigger an orienting response in adults, are judged as attractive and stimulate parental care. On the other hand, it is known that ethnicity may influence face encoding, with an advantage in recognizing faces of their own ethnicity (called own-race effect). Some have argued that this effect holds also for infant faces, which conflicts with the "baby schema" phenomenon. The aim of the study was to investigate the possible presence of the own-race effect on infant vs. adult face processing. Seventeen Caucasian students participated to the study. Their EEG/ERPs were recorded as they watched 400 pictures of adult and infant faces of different ethnicity (half Caucasian, half non-Caucasian), and subsequently responded to a target orientation. The behavioral results showed that responses were faster when the target was preceded by a child face, which enhanced the arousal level, regardless of ethnicity. The electrophysiological results showed an enhanced anterior N2 response to infant than adult faces, and a lack of ORE effect only for infant faces. Overall, the data indicate that baby faces automatically attract the adult viewer's attention and that face ethnicity has no effect on this innate response.