Literature DB >> 28233715

The Power of Stories in Brands, Business, and Life.

Anna Griffin1, Madison B Johnson2, Elliot K Fishman2, Karen M Horton2, Pamela T Johnson3.   

Abstract

Mesh:

Year:  2017        PMID: 28233715     DOI: 10.1016/j.jacr.2016.12.026

Source DB:  PubMed          Journal:  J Am Coll Radiol        ISSN: 1546-1440            Impact factor:   5.532


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  1 in total

1.  Creating a Sincere Sustainable Brand: The Application of Aristotle's Rhetorical Theory to Green Brand Storytelling.

Authors:  Chaohua Huang; Shaoshuang Zhuang; Ziyuan Li; Jingke Gao
Journal:  Front Psychol       Date:  2022-06-02
  1 in total

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