| Literature DB >> 28207729 |
Boyd Swinburn1, Stefanie Vandevijvere2, Alistair Woodward3, Andrew Hornblow4, Ann Richardson5, Barbara Burlingame6, Barry Borman7, Barry Taylor8, Bernhard Breier9, Bruce Arroll3, Bernadette Drummond10, Cameron Grant11, Chris Bullen12, Clare Wall13, Cliona Ni Mhurchu12, David Cameron-Smith14, David Menkes15, David Murdoch16, Dee Mangin17, Diana Lennon18, Diana Sarfati19, Doug Sellman20, Elaine Rush21, Faafetai Sopoaga22, George Thomson19, Gerry Devlin23, Gillian Abel24, Harvey White18, Jane Coad25, Janet Hoek26, Jennie Connor22, Jeremy Krebs27, Jeroen Douwes7, Jim Mann28, John McCall29, John Broughton30, John D Potter7, Les Toop31, Lesley McCowan18, Louise Signal19, Lutz Beckert32, Mark Elwood3, Marlena Kruger33, Mauro Farella10, Michael Baker19, Michael Keall19, Murray Skeaff34, Murray Thomson35, Nick Wilson19, Nicholas Chandler36, Papaarangi Reid37, Patricia Priest8, Paul Brunton38, Peter Crampton39, Peter Davis40, Philip Gendall26, Philippa Howden-Chapman19, Rachael Taylor28, Richard Edwards19, Robert Beaglehole3, Robert Doughty18, Robert Scragg3, Robin Gauld41, Robert McGee22, Rod Jackson3, Roger Hughes6, Roger Mulder20, Ruth Bonita3, Rozanne Kruger9, Sally Casswell42, Sarah Derrett22, Shanthi Ameratunga3, Simon Denny3, Simon Hales19, Sue Pullon43, Susan Wells3, Tim Cundy18, Tony Blakely19.
Abstract
Reducing the exposure of children and young people to the marketing of unhealthy foods is a core strategy for reducing the high overweight and obesity prevalence in this population. The Advertising Standards Authority (ASA) has recently reviewed its self-regulatory codes and proposed a revised single code on advertising to children. This article evaluates the proposed code against eight criteria for an effective code, which were included in a submission to the ASA review process from over 70 New Zealand health professors. The evaluation found that the proposed code largely represents no change or uncertain change from the existing codes, and cannot be expected to provide substantial protection for children and young people from the marketing of unhealthy foods. Government regulations will be needed to achieve this important outcome.Entities:
Mesh：
Year: 2017 PMID： 28207729
Source DB: PubMed Journal: N Z Med J ISSN： 0028-8446