| Literature DB >> 27969019 |
Abstract
Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.Entities:
Keywords: Facebook targeted advertisement; Online; Recruitment methods; Social media
Mesh:
Year: 2016 PMID: 27969019 DOI: 10.1016/j.apnr.2016.07.006
Source DB: PubMed Journal: Appl Nurs Res ISSN: 0897-1897 Impact factor: 2.257