Viewers prefer predictive cues.

Devaluation-by-inhibition hypothesis demonstrated that previously ignored items are judged more negatively than previously attended and novel items. Based on this view, the present study investigated the evaluation of preceding stimuli that presumably elicit attentional processes to task-relevant stimuli. Accordingly, we employed a Posner-type cueing task followed by evaluation of the preceding cues indicating left and right directions. The important manipulation is predictability of two different preceding cues which predict the target location with high or with low probability. In Experiment 1 with two different arrows, a low predictive arrow was judged more negatively than a high predictive cue. Experiment 2 using gaze cues of two persons instead of two different arrows supported the findings of Experiment 1. These findings are consistent with devaluation-by-inhibition, suggesting that cue items triggering attention to the target are devaluated when they have less predictability.