Collin R Payne1, Mihai Niculescu2, David R Just3, Michael P Kelly4. 1. Department of Marketing, New Mexico State University, Las Cruces, NM. Electronic address: crp@nmsu.edu. 2. Department of Marketing, New Mexico State University, Las Cruces, NM. 3. Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY. 4. Paso del Norte Health Foundation, El Paso, TX.
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