Body image preferences of self and others: A comparison of spanish and american male and female college students.

To study cross-cultural differences in various aspects of body image, we examined body size ratings of self, ideal, and ideal opposite sex, and predictions regarding the opposite sex, for men and women in two different cultures, one in which there is a high incidence of eating disorders (the United States) and one in which there is believed to be a lower incidence (Spain). Participants were 240 college students from universities in Spain or the southwest United States. A group-format version of the Body Image Assessment with both female and male silhouettes was administered to all participants. Women's ratings of current and ideal body sizes were very similar across countries, although there was a tendency for American women to be more dissatisfied with their body size. Greater differences were found for men in that, on average, American men wanted to be larger and Spanish men wanted to be smaller. Across countries, men's ratings of their ideal body size were consistent with what they predicted that women found attractive whereas women in both countries wanted to be thinner than what they predicted that men found attractive.