Literature DB >> 2714980

Hospital wellness centers: strategic implementation, marketing, and management.

J A Boscarino1.   

Abstract

Fitness and wellness programs can be a strategic extension of a hospital's services, assist in attracting totally new patients to a facility, and help improve a hospital's image.

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Year:  1989        PMID： 2714980     DOI： 10.1097/00004010-198901420-00004

Source DB:  PubMed          Journal:  Health Care Manage Rev        ISSN： 0361-6274


  1 in total

1.  Support for hospital-based HIV testing and counseling: a national survey of hospital marketing executives.

Authors:  J A Boscarino; S R Steiber
Journal:  Public Health Rep       Date:  1995 Jul-Aug       Impact factor: 2.792
  1 in total

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