Football with three 'halves': A qualitative exploratory study of the football3 model at the Football for Hope Festival 2010.

The "football3" model refers to a restructuring of traditional football/soccer rules to bring social and developmental benefits to participating youth and their communities. The model incorporates three "halves": pre-game discussion, football match, and post-game discussion. This study was carried out to shed light on the experiences of youth and adults with the football3 model at the Football for Hope Festival 2010. As an official 2010 FIFA World Cup event, the festival assembled 32 mixed-sex delegations of youth for cultural activities and a football tournament. The study's aim was to inform the model's future design and implementation. Twenty interviews, two focus group discussions, and participant observation were conducted. Findings highlight positive experiences with the model regarding cultural exchange and relationship building, Fair Play and social values, and gender integration. Challenges pertain to misunderstanding of the football3 model, tournament atmosphere, and skill level differences. Recommendations centre on systematically formulating desired outcomes, formalizing a curriculum and training plan, piloting football3 in a range of settings over an extended period of time, and emphasizing monitoring and evaluation to assess the model's effectiveness and impact. Future piloting and research should inform the potential scale-up of the model.