Kathleen H Reilly1, Alan Neaigus1, Colin W Shepard1, Blayne H Cutler1, Monica M Sweeney1, Katherine B Rucinski2, Samuel M Jenness3, Travis Wendel4, David M Marshall4, Holly Hagan5. 1. 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York. 2. 2 Gillings School of Global Public Health, University of North Carolina at Chapel Hill , Chapel Hill, North Carolina. 3. 3 Department of Epidemiology, University of Washington , Seattle, Washington. 4. 4 Department of Anthropology, John Jay College of Criminal Justice , New York, New York. 5. 5 College of Nursing, New York University , New York, New York.
Abstract
PURPOSE: The aim of this study was to assess the exposure to and impact of the It's Never Just HIV mass media campaign aimed at HIV negative men who have sex with men (MSM) in New York City. METHODS: Questions about the campaign were included in the local questionnaire of the Centers for Disease Control and Prevention (CDC)-sponsored National HIV Behavioral Surveillance (NHBS) study of MSM in NYC conducted in 2011. Participants in this cross-sectional study were recruited using venue-based sampling. RESULTS: Among 447 NYC National HIV Behavioral Surveillance study participants who self-reported HIV negative or unknown status and answered questions about the NYC Department of Health and Mental Hygiene's It's Never Just HIV campaign, more than one-third (n = 173, 38.7%) reported having seen the campaign. Latinos (34.8%) and blacks (34.4%) were less likely to report seeing the campaign compared to whites (47.7%). Most of those who reported seeing the campaign saw it on the subway (80.1%). Only 9.4% of those who saw the campaign reported having changed their sexual or health behaviors in response to the campaign. CONCLUSIONS: These data suggest that thousands of HIV-uninfected MSM in NYC have been reached by the campaign and recalled its message.
PURPOSE: The aim of this study was to assess the exposure to and impact of the It's Never Just HIV mass media campaign aimed at HIV negative men who have sex with men (MSM) in New York City. METHODS: Questions about the campaign were included in the local questionnaire of the Centers for Disease Control and Prevention (CDC)-sponsored National HIV Behavioral Surveillance (NHBS) study of MSM in NYC conducted in 2011. Participants in this cross-sectional study were recruited using venue-based sampling. RESULTS: Among 447 NYC National HIV Behavioral Surveillance study participants who self-reported HIV negative or unknown status and answered questions about the NYC Department of Health and Mental Hygiene's It's Never Just HIV campaign, more than one-third (n = 173, 38.7%) reported having seen the campaign. Latinos (34.8%) and blacks (34.4%) were less likely to report seeing the campaign compared to whites (47.7%). Most of those who reported seeing the campaign saw it on the subway (80.1%). Only 9.4% of those who saw the campaign reported having changed their sexual or health behaviors in response to the campaign. CONCLUSIONS: These data suggest that thousands of HIV-uninfected MSM in NYC have been reached by the campaign and recalled its message.
Entities:
Keywords:
HIV/AIDS; health behavior; health communications; health promotion; men who have sex with men (MSM)
Authors: Bolin Cao; Pooja T Saha; Sequoia I Leuba; Haidong Lu; Weiming Tang; Dan Wu; Jason Ong; Chuncheng Liu; Rong Fu; Chongyi Wei; Joseph D Tucker Journal: AIDS Behav Date: 2019-05
Authors: Bolin Cao; Adam J Saffer; Cui Yang; Hexin Chen; Kun Peng; Stephen W Pan; Maya Durvasula; Chuncheng Liu; Hongyun Fu; Jason J Ong; Weiming Tang; Joseph D Tucker Journal: AIDS Behav Date: 2019-05