Melissa Sweet1, Lynore Geia2, Pat Dudgeon3, Kerry McCallum4. 1. PhD candidate, Faculty of Arts and Design, University of Canberra, Adjunct Senior Lecturer, Sydney School of Public Health, University of Sydney, Sydney, NSW, Australia melissa@sweetcommunication.com.au. 2. Senior Lecturer, CNMR Indigenous Futures Research Lead, Nursing, Midwifery & Nutrition, College of Healthcare Sciences, Division of Tropical Health and Medicine, James Cook University, Townsville, QLD, Australia. 3. Professor, School of Indigenous Studies, The University of Western Australia, Perth, WA, Australia. 4. Associate Professor, News and Media Research Centre, Faculty of Arts and Design, University of Canberra, Canberra, ACT, Australia.