Why Does Attention to Web Articles Fall With Time?

We analyze access statistics of 150 blog entries and news articles for periods of up to 3 years. Access rate falls as an inverse power of time passed since publication. The power law holds for periods of up to 1,000 days. The exponents are different for different blogs and are distributed between 0.6 and 3.2. We argue that the decay of attention to a web article is caused by the link to it first dropping down the list of links on the website's front page and then disappearing from the front page and its subsequent movement further into background. The other proposed explanations that use a decaying with time novelty factor, or some intricate theory of human dynamics, cannot explain all of the experimental observations.