N Bruce Baskerville1, Lynda Hayward2, K Stephen Brown3, David Hammond4, Ryan David Kennedy5, H Sharon Campbell6. 1. Propel Centre for Population Health Impact, University of Waterloo, Canada; School of Public Health and Health Systems, University of Waterloo, Canada. Electronic address: nbbaskerville@waterloo.ca. 2. Propel Centre for Population Health Impact, University of Waterloo, Canada. 3. Statistics and Actuarial Sciences, University of Waterloo, Canada. 4. School of Public Health and Health Systems, University of Waterloo, Canada. 5. Propel Centre for Population Health Impact, University of Waterloo, Canada; Institute for Global Tobacco Control, Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, United States. 6. Propel Centre for Population Health Impact, University of Waterloo, Canada; School of Public Health and Health Systems, University of Waterloo, Canada.
Abstract
OBJECTIVE: To examine the impact of the new Canadian tobacco package warning labels with a quitline toll-free phone number for seven provincial quitlines, focusing on treatment reach and reach equity in selected vulnerable groups. METHODS: A quasi-experimental design assessed changes in new incoming caller characteristics, treatment reach for selected vulnerable sub-populations and the extent to which this reach is equitable, before and after the introduction of the labels in June, 2012. Administrative call data on smokers were collected at intake. Pre- and post-label treatment reach and reach equity differences were analysed by comparing the natural logarithms of the reach and reach equity statistics. RESULTS: During the six months following the introduction of the new warning labels, 86.4% of incoming new callers indicated seeing the quitline number on the labels. Treatment reach for the six-month period significantly improved compared to the same six-month period the year before from .042% to .114% (p<.0001) and reach equity significantly improved for young males (p<.0001) and those with high school education or less (p=.004). CONCLUSIONS: The introduction of the new tobacco warning labels with a quitline toll-free number in Canada was associated with an increase in treatment reach. The toll-free number on tobacco warning labels aided in reducing tobacco related inequalities, such as improved reach equity for young males and those with high school or less education.
OBJECTIVE: To examine the impact of the new Canadian tobacco package warning labels with a quitline toll-free phone number for seven provincial quitlines, focusing on treatment reach and reach equity in selected vulnerable groups. METHODS: A quasi-experimental design assessed changes in new incoming caller characteristics, treatment reach for selected vulnerable sub-populations and the extent to which this reach is equitable, before and after the introduction of the labels in June, 2012. Administrative call data on smokers were collected at intake. Pre- and post-label treatment reach and reach equity differences were analysed by comparing the natural logarithms of the reach and reach equity statistics. RESULTS: During the six months following the introduction of the new warning labels, 86.4% of incoming new callers indicated seeing the quitline number on the labels. Treatment reach for the six-month period significantly improved compared to the same six-month period the year before from .042% to .114% (p<.0001) and reach equity significantly improved for young males (p<.0001) and those with high school education or less (p=.004). CONCLUSIONS: The introduction of the new tobacco warning labels with a quitline toll-free number in Canada was associated with an increase in treatment reach. The toll-free number on tobacco warning labels aided in reducing tobacco related inequalities, such as improved reach equity for young males and those with high school or less education.
Authors: N Bruce Baskerville; K Stephen Brown; Nghia C Nguyen; Lynda Hayward; Ryan David Kennedy; David Hammond; H Sharon Campbell Journal: CMAJ Open Date: 2016-02-17
Authors: Shyanika W Rose; Michael S Amato; Andrew Anesetti-Rothermel; Brittany Carnegie; Zeinab Safi; Adam F Benson; Lauren Czaplicki; Randall Simpson; Yitong Zhou; Maham Akbar; Stacey Younger Gagosian; Julia Cen Chen-Sankey; Barbara A Schillo Journal: Health Promot Pract Date: 2020-01