More mind wandering, fewer original ideas: be not distracted during creative idea generation.

Several studies suggest that mind wandering (MW) benefits creativity when the MW occurs in the incubation period of creative problem solving. The aim of present study was to examine the effects of MW that occurs in the course of creative idea generation. Participants received an Alternative Uses Task (AUT) and were asked to generate ideas for 20min. Their MW frequencies as time passed were measured by means of probe-caught MW. Comparisons of the AUT performances of high and low MW groups revealed that greater MW was associated with lower fluency and originality scores on the AUT. Furthermore, the high MW group showed greater MW as time passed, while the low MW group's MW was steady during the course of idea generation. Accordingly, the originality of idea generation decreased with time passing for the high MW group but was steady for the low MW group. The findings suggest that the MW during the course of creative idea generation is negatively related to creativity, perhaps because the control processes involved in idea generation are impaired by the mind wandering.