| Literature DB >> 26261906 |
Nicolao Bonini1, Michele Graffeo2, Constantinos Hadjichristidis1, Valentina Perrotta2,3.
Abstract
We investigated whether pleasant ambient scents influence hypothetical and real money contributions toward environmental goods. We hypothesized that they would increase such contributions more when they were congruent with the target goods than when they were incongruent or when no scent was released. The results supported this congruity hypothesis. We offer a mental accessibility account: Pleasant scents that are congruent with a target good make positive information about that good more accessible and thus promote prosocial behavior.Keywords: ambient scents; mood; nudge; public goods; semantic congruity
Mesh:
Year: 2014 PMID: 26261906 DOI: 10.1002/pchj.76
Source DB: PubMed Journal: Psych J ISSN: 2046-0252