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The three articles appearing in this special section are constructive and optimistic, and they will encourage new research in the behavioral priming domain. They also show that the recent criticism of behavioral priming is largely overblown. The few widely publicized nonreplications have functioned as a welcome wake-up call, but they should not suggest initial findings to be false positives. Instead, they should inspire research on yet-to-be-identified moderators. I also argue that other criticism on behavioral priming, such as on the supposedly large effect sizes of behavioral priming experiments, is based on the disregard of theory in combination with premature or faulty logic.