Cue Integration: A Common Framework for Social Cognition and Physical Perception.

Scientists examining how people understand other minds have long thought that this task must be something like how people perceive the physical world. This comparison has proven to be deeply generative, as models of physical perception and social cognition have evolved in parallel. In this article, I propose extending this classic analogy in a new direction by proposing cue integration as a common feature of social cognition and physical perception. When encountering complex social cues-which happens often-perceivers use multiple processes for understanding others' minds. Like physical senses (e.g., vision or audition), social cognitive processes have often been studied as though they operate in relative isolation. In the domain of physical perception, this assumption has broken down, following evidence that perception is instead characterized by pervasive integration of multisensory information. Such integration is, in turn, elegantly described by Bayesian inferential models. By adopting a similar cue integration framework, researchers can similarly understand and formally model the ways that we perceive others' minds based on complex social information.