Barbara Reichwein1, Liezel Wolmarans2, Lois Nantayi3, Faith Nassali4, Allan Kakinda3, Duncan Musumba4, Thang H Nguyen5, Pam Baatsen2. 1. Research, Monitoring, and Evaluation Team, Health System Department, Marie Stopes International, London, UK. Electronic address: barbara.reichwein@mariestopes.org. 2. Development Policy and Practice, Royal Tropical Institute, Amsterdam, Netherlands. 3. Research, Monitoring and Evaluation Team, Marie Stopes International, Kampala, Uganda. 4. Marketing Team, Marie Stopes International, Kampala, Uganda. 5. Research Team, Marie Stopes International, Hanoi, Vietnam.
Abstract
OBJECTIVE: To evaluate a low-cost mixed-method research tool (SegWeigh) that informs awareness raising and family planning interventions for potential contraceptive users. METHODS: A pilot study of SegWeigh was conducted in Uganda and Vietnam between September 3, 2012, and February 21, 2013. User archetypes were produced in four steps by triangulating Demographic and Health Survey (DHS) data; a secondary literature review; family planning service provision data; and primary qualitative investigation. RESULTS: Triangulation of DHS analysis, secondary literature and service data revealed three potential user profiles: Ugandan women wanting to space pregnancies; Ugandan men wanting to limit pregnancies; and unmarried Vietnamese women having infrequent sex. Archetypes were subsequently created of "Kibuuka," a 52-year-old semi-literate subsistence farmer in rural Uganda, and "Anh," a 20-year-old student in Hanoi, Vietnam. CONCLUSION: SegWeigh rapidly produced data-rich "real life" user profiles that might help to tailor family planning interventions.
OBJECTIVE: To evaluate a low-cost mixed-method research tool (SegWeigh) that informs awareness raising and family planning interventions for potential contraceptive users. METHODS: A pilot study of SegWeigh was conducted in Uganda and Vietnam between September 3, 2012, and February 21, 2013. User archetypes were produced in four steps by triangulating Demographic and Health Survey (DHS) data; a secondary literature review; family planning service provision data; and primary qualitative investigation. RESULTS: Triangulation of DHS analysis, secondary literature and service data revealed three potential user profiles: Ugandan women wanting to space pregnancies; Ugandan men wanting to limit pregnancies; and unmarried Vietnamese women having infrequent sex. Archetypes were subsequently created of "Kibuuka," a 52-year-old semi-literate subsistence farmer in rural Uganda, and "Anh," a 20-year-old student in Hanoi, Vietnam. CONCLUSION: SegWeigh rapidly produced data-rich "real life" user profiles that might help to tailor family planning interventions.
Authors: Pierre Pluye; Reem El Sherif; Araceli Gonzalez-Reyes; Emmanuelle Turcotte; Tibor Schuster; Gillian Bartlett; Roland M Grad; Vera Granikov; Melanie Barwick; Geneviève Doray; François Lagarde; Christine Loignon Journal: J Med Internet Res Date: 2020-11-10 Impact factor: 5.428