The role of short- and long-term cognitive empathy activation in preventing cyberbystander reinforcing cyberbullying behavior.

The long- versus short-term effectiveness of empathy activation on reducing bystander behavior reinforcing cyberbullying was tested. The focus was on limiting the frequency of forwarding a message ridiculing a peer. Experimental research on adolescent students was conducted in conditions simulating online contact. The results confirmed the significance of cognitive empathy activated immediately prior to decision making on limiting involvement in reinforcing cyberbullying behavior. The long-term impact of empathy was markedly limited.