From the Eyes of the Front Line: BCBAs Evaluate BAP.

Master's-level Board Certified Behavior Analysts(®) were emailed an anonymous webbased survey regarding the journal Behavior Analysis in Practice (BAP). Following a 96-hour response window, 284 completed surveys were obtained. Data revealed that many participants regard the journal as beneficial to their profession, yet considered it too expensive and in need of a sharper focus on practitioner issues. Most supported BAP's emphasis on empirical research, and many recommended additional content areas such as clinical case formulations, objective product information, and a layout that blends the features of an empirical journal and a popular magazine. In summary, this survey indicates that, as a practitioner-oriented journal, BAP has the potential to occupy a valuable niche for master's-level behavior analysts and that journal leaders might enhance its value by modifying its marketing, content, and structure.