FIRST-YEAR COLLEGE WOMEN'S MOTIVATIONS FOR HOOKING UP: A MIXED-METHODS EXAMINATION OF NORMATIVE PEER PERCEPTIONS AND PERSONAL HOOKUP PARTICIPATION.

This study used content analysis techniques to explore 221 first-year college women's perceptions of female peers' reasons (i.e., normative perceptions) for hooking up. Data on personal participation in hooking up were also collected. The well-established Drinking Motives Questionnaire (Cooper, 1994) was used as a framework for coding positive (enhancement or social) and negative (coping or conformity) normative hookup motivations. Participants most commonly indicated that enhancement reasons motivated peers' hookup behaviors (69.7%). Coping (23.5%), external (21.7%), social (19.5%), and conformity (16.3%) motives were cited less frequently. Furthermore, women who had hooked up since matriculating into college (61.5%, n = 136) were significantly more likely to state that their female peers hook up for enhancement reasons (a positive motive), but they were significantly less likely to perceive that typical female peers hook up for coping or conformity reasons (negative motives) (ps < .001). Findings indicate not only that college women uphold overwhelmingly positive perceptions for peers' hooking up, but there appears to be a strong relationship between college women's own hooking up participation and the positive versus negative attributions they ascribe to hooking up among their peers. This study extends the understanding of college women's perceptions and potential influences of hooking up and provides implications for harm reduction efforts.