Literature DB >> 25704725

Lottery ticket was more effective than a prize draw in increasing questionnaire response among cancer survivors.

Frances J Drummond1, Eamonn O'Leary2, Linda Sharp2.   

Abstract

OBJECTIVES: Compare the effect of financial incentives on response to a cancer survivors' postal questionnaire. STUDY DESIGN AND
SETTING: Prostate cancer survivors in Ireland, 1.5-18 years after diagnosis, were randomized to the (1) "lottery" arm [a € 1 lottery scratch card sent with the questionnaire (n = 2,413)] or (2) "prize" arm [entry into a draw on return of a completed questionnaire (n = 2,407)]. Impact of interventions on response overall and by survival period ("short term": < 5 years after diagnosis; "long term": ≥ 5 years after diagnosis) was compared as was cost-effectiveness.
RESULTS: Adjusted response rate was 54.4%. Response was higher among younger men (P < 0.001) and those with earlier stage disease (P = 0.002). A modest 2.6% higher response rate was observed in the lottery compared with the prize arm [multivariate relative risk (RR) = 1.06; 95% confidence interval (CI): 1.00, 1.11]. When stratified by survival period, higher response in the lottery arm was only observed among long-term survivors (multivariate RR = 1.10; 95% CI: 1.02, 1.19; short-term survivors: RR = 1.01; 95% CI: 0.94, 1.09). Costs per completed questionnaire were € 4.54 and € 3.57 for the lottery and prize arms, respectively. Compared with the prize arm, cost per additional questionnaire returned in the lottery arm was € 25.65.
CONCLUSION: Although more expensive, to optimize response to postal questionnaires among cancer survivors, researchers might consider inclusion of a lottery scratch card.
Copyright © 2015 Elsevier Inc. All rights reserved.

Entities:  

Keywords:  Cancer survivor; Lottery; Monetary incentive; Postal questionnaire; Prostate cancer; Response

Mesh:

Year:  2015        PMID: 25704725     DOI: 10.1016/j.jclinepi.2015.01.013

Source DB:  PubMed          Journal:  J Clin Epidemiol        ISSN: 0895-4356            Impact factor:   6.437


  2 in total

1.  Establishing a population-based patient-reported outcomes study (PROMs) using national cancer registries across two jurisdictions: the Prostate Cancer Treatment, your experience (PiCTure) study.

Authors:  F J Drummond; H Kinnear; C Donnelly; E O'Leary; K O'Brien; R M Burns; A Gavin; L Sharp
Journal:  BMJ Open       Date:  2015-04-17       Impact factor: 2.692

2.  Behavioral economics implementation: Regret lottery improves mHealth patient study adherence.

Authors:  S Ali Husain; Keith Diaz; Joseph E Schwartz; Faith E Parsons; Matthew M Burg; Karina W Davidson; Ian M Kronish
Journal:  Contemp Clin Trials Commun       Date:  2019-05-31
  2 in total

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