Shared perceptions: morality is embedded in social contexts.

Morality helps make social life possible, but social life is embedded in many social contexts. Research on morality has generally neglected this and instead has emphasized people's general beliefs. We therefore investigated the extent to which different moral principles are perceived as embedded in social contexts. We conducted two studies investigating how diverse social contexts influence beliefs about the operative moral principles in distinct group types. Study 1 examined these perceptions using a within-subjects design, whereas Study 2 utilized a between-subjects design. We found a high degree of consensus among raters concerning the operative moral principles in groups, and each group type was characterized by a qualitatively distinct pattern of applicable moral principles. Political orientation, a focus of past research on morality, had a small influence on beliefs about operative moral principles. The implications of these findings for our understanding of morality and its functional role in groups are discussed.