| Literature DB >> 25483459 |
Giuseppe La Torre1, Silvia Miccoli, Walter Ricciardi.
Abstract
The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of "I like," and amount of "share" of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.Keywords: AGI, Agenzia Giornalistica Italiana; ANSA, Agenzia Nazionale Stampa Associata; CDC, Center for Disease Control and Prevention; Facebook; SPSS, Statistical Package for Social Science; health intervention; social network; user feedback; vaccination
Mesh：
Year: 2014 PMID： 25483459 PMCID： PMC5443084 DOI： 10.4161/21645515.2014.970497
Source DB: PubMed Journal: Hum Vaccin Immunother ISSN： 2164-5515 Impact factor: 3.452