| Literature DB >> 25390738 |
Christopher Manz1, Joseph S Ross, David Grande.
Abstract
Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.Mesh：
Substances：
Year: 2014 PMID： 25390738 DOI： 10.1056/NEJMp1408974
Source DB: PubMed Journal: N Engl J Med ISSN： 0028-4793 Impact factor: 91.245