The value of using feasibility models in systematic conservation planning to predict landholder management uptake.

Understanding the social dimensions of conservation opportunity is crucial for conservation planning in multiple-use landscapes. However, factors that influence the feasibility of implementing conservation actions, such as the history of landscape management, and landholders' willingness to engage are often difficult or time consuming to quantify and rarely incorporated into planning. We examined how conservation agencies could reduce costs of acquiring such data by developing predictive models of management feasibility parameterized with social and biophysical factors likely to influence landholders' decisions to engage in management. To test the utility of our best-supported model, we developed 4 alternative investment scenarios based on different input data for conservation planning: social data only; biological data only; potential conservation opportunity derived from modeled feasibility that incurs no social data collection costs; and existing conservation opportunity derived from feasibility data that incurred collection costs. Using spatially explicit information on biodiversity values, feasibility, and management costs, we prioritized locations in southwest Australia to control an invasive predator that is detrimental to both agriculture and natural ecosystems: the red fox (Vulpes vulpes). When social data collection costs were moderate to high, the most cost-effective investment scenario resulted from a predictive model of feasibility. Combining empirical feasibility data with biological data was more cost-effective for prioritizing management when social data collection costs were low (<4% of the total budget). Calls for more data to inform conservation planning should take into account the costs and benefits of collecting and using social data to ensure that limited funding for conservation is spent in the most cost-efficient and effective manner.