The time course of the aversive conflict signal.

The idea that conflicts are aversive signals recently has gained strong support by both physiological as well as psychological evidence. However, the time course of the aversive signal has not been subject to direct investigation. In the present study, participants had to judge the valence of neutral German words after being primed with conflict or non-conflict Stroop stimuli in three experiments with varying SOA (200 ms, 400 ms, 800 ms) and varying prime presentation time. Conflict priming effects (i.e., increased frequencies of negative judgments after conflict as compared to non-conflict primes) were found for SOAs of 200 ms and 400 ms, but absent (or even reversed) with a SOA of 800 ms. These results imply that the aversiveness of conflicts is evaluated automatically with short SOAs, but is actively counteracted with prolonged prime presentation.