The subliminal affective priming effects of faces displaying various levels of arousal: an ERP study.

This study on the subliminal affective priming effects of faces displaying various levels of arousal employed event-related potentials (ERPs). The participants were asked to rate the arousal of ambiguous medium-arousing faces that were preceded by high- or low-arousing priming faces presented subliminally. The results revealed that the participants exhibited arousal-consistent variation in their arousal level ratings of the probe faces exclusively in the negative prime condition. Compared with high-arousing faces, the low-arousing faces tended to elicit greater late positive component (LPC, 450-660ms) and greater N400 (330-450ms) potentials. These findings support the following conclusions: (1) the effect of subliminal affective priming of faces can be detected in the affective arousal dimension; (2) valence may influence the subliminal affective priming effect of the arousal dimension of emotional stimuli; and (3) the subliminal affective priming effect of face arousal occurs when the prime stimulus affects late-stage processing of the probe.