Simon McCabe1, Jamie Arndt1, Jamie L Goldenberg2, Matthew Vess3, Kenneth E Vail4, Frederick X Gibbons5, Ross Rogers6. 1. Department of Psychological Sciences. 2. Department of Psychology, University of South Florida. 3. Department of Psychology, Montana State University. 4. Department of Psychology, University of Missouri. 5. Department of Psychology, University of Connecticut. 6. Department of Psychology, Ohio University.
Abstract
OBJECTIVE: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome. METHOD: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database. RESULTS: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods. CONCLUSION: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research. PsycINFO Database Record (c) 2015 APA, all rights reserved.
OBJECTIVE: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome. METHOD: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database. RESULTS: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods. CONCLUSION: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research. PsycINFO Database Record (c) 2015 APA, all rights reserved.