"We've got to break down the shame": portrayals of men's depression.

News articles play a role in reproducing or challenging stigma. Stigma, in turn, can be a barrier to men's mental health help seeking. We used discursive analytic principles to analyze portrayals of men's communication about depression in news articles over a 5-year period. We found that news articles depicted men who were open about depression as experiencing positive outcomes such as recovery. Such depictions might challenge stigma associated with talking about mental health concerns. However, some articles problematically positioned depressed men as individually responsible for defying stigma and achieving recovery. We suggest that portraying depression as something that impacts a plurality of men is one way that media messages might dispel stigma. We drew recommendations from the findings about the language that could be used by media, mental health campaigns, and health service providers to mitigate the impact of stigma on men's mental health help seeking.