Jaehee Cho1, Margaret M Quinlan2, Dongjin Park3, Ghee-Young Noh4. 1. Chung-Ang University, Seoul, Republic of Korea. 2. University of North Carolina at Charlotte, Charlotte, NC. 3. Hallym University, Chuncheon, Gangwon, Republic of Korea. dongjinpark@hallym.ac.kr. 4. Hallym University, Chuncheon, Gangwon, Republic of Korea.
Abstract
OBJECTIVE: To examine the effects of cognitive and contingent factors on the adoption of smartphone health apps, focusing on the technology acceptance model (TAM). METHODS: American college students (N = 422), who currently owned smartphones but were not using health apps, completed an online survey. RESULTS: Results from a path analysis mostly supported the proposed hypotheses, showing that subjective norm, health consciousness, health information orientation, and Internet health information use efficacy significantly affected the main components of TAM. CONCLUSION: Study findings provide scholars and practitioners with an empirical model of explaining the cognitive and micro-mechanisms of determining the adoption of health apps, especially among younger populations.
OBJECTIVE: To examine the effects of cognitive and contingent factors on the adoption of smartphone health apps, focusing on the technology acceptance model (TAM). METHODS: American college students (N = 422), who currently owned smartphones but were not using health apps, completed an online survey. RESULTS: Results from a path analysis mostly supported the proposed hypotheses, showing that subjective norm, health consciousness, health information orientation, and Internet health information use efficacy significantly affected the main components of TAM. CONCLUSION: Study findings provide scholars and practitioners with an empirical model of explaining the cognitive and micro-mechanisms of determining the adoption of health apps, especially among younger populations.